Abstract: The general belief that advertising contributes immensely to the growth in sales of a product has prompted me into undertaking this research work to find out whether this is actually so.
My interaction with advertising agents and the fact that I have queried many advertising cost in my client' accounts during the cause of my audit work also contributes to my wanting to know whether those advertising cost actually match the result they produce in terr-as of increase in sales.............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
