Abstract: Acute refined petroleum products scarcity has been a long standing problem in Nigerian society. This has affected the economy and the living standard of people negatively. The problem was observed to be caused by conglomerate of factors among which are insufficient crude oil allocation to refineries, poor functional states of refineries, ineffective distribution system by the oil marketers. It has become apparent to study and profound solutions to this lingering problem of refined petroleum products scarcity. This project, therefore, aims at assessing the effectiveness of the marketing activities of a major oil marketer in the distribution of refined petroleum products. Zaria outlets of Unipetrol Nigeria Pic was chosen as case study.
The information for this research was obtained through the use of the following research instruments: Personal observation, Oral interviews and Questionnaires. Three sets of Questionnaires were designed and distributed. One was directed to the Department of Petroleum Resources (DPR), another one to Pipelines and Products Marketing Company (PPMC) and the third one was directed to Unipetrol Nigeria Pic, all at Kaduna.
Two sets of Oral interview questions were designed and conducted with Unipetrol sale outlets and the consumers of refined petroleum products in Zaria. The findings of this study shows that the distribution role of oil marketers was ineffective and it has contributed greatly to the problem of refined petroleum products scarcity. It is hoped that the suggestions and recommendations made, particularly those that suggests effective and efficient distribution of petroleum products, will go a long way in solving the problem at hand..............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
