Abstract: This study was undertaken to assess the strategies for marketing antiaids drugs in Nigeria, A Case Study of Roche Nigeria Limited the first pharmaceutical company to introduce Anti-Aids drugs in Nigeria. AIDS, a deadly disease, is rising fast to the top of our public Health agenda from a relatively obscurity ten years ago.
The great innovations in drug therapy have given hope to physicians and patients alike, the combination of drugs have been documented to . • delay disease progression and improve quality of life. It is now almost possible to live a normal life with AIDS. The study therefore will further enhance combating this problem if an effective marketing strategy is identified, as a necessary measure towards arresting the alarming rate of death due to AIDS.
It will also serve as an indispensable guide for pharmaceutical companies intending to introduce and / or to adopt strategic marketing decisions on Anti-AIDS drugs in Nigeria.............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
