Abstract: This research work which discusses the evaluation of the functional role of marketing in the media industry is divided into five chapters. Chapter one deals with the background of the study, statement of the problem, which is the main problem of the study finding out how media houses evaluate the functional role of marketing as a contributing effect to the growth of the industry. It also deals with the purpose of the study objective of the study, scope and limitations of the study.
Chapter two deals with the review of relevant literature on marketing functions, marketing concepts, roles of marketing, marketing strategy, 15 opportunity analysis, development of marketing in Nigeria environment and benefits of marketing concepts. Chapter three deals with the methods used in collecting data for the work. Chapter four deals with the candidates’ area of study, presentation and data analysis. Chapter five involves the summary of findings, as well as conclusions made. Based on the findings, Recommendations were made for consideration..............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
