Abstract: As the world is at the verge of entering the 21 st Century, there are changes towards every phase of our society. The computer age has replaced many manual approaches to work and technology. In the banking industry too this change is glaring. Traditionally banking operations were regarded as a business in which marketing had little or no role to play.
However, with serious competition, the attitude began to change as bankers realized that marketing had a role to play in any modern organization. This study is undertaken to examine the developing and marketing of commercial bank product/ services in Nigeria, and the extent to which marketing can improve the efficiency of banking services in Nigeria. Two set of Questionnaire, were administered on customers and management staff of the two selected banks.
The researchers findings reveal that marketing of services is relevant to the banking industry as it is to other service organization. The research further revealed that majority of customers are aware of the wide range of services produced by commercial banks, but they are not satisfied with the present banking operation in Nigeria. It is suggested that banks should involve their customers into decision making as well as establishing formal marketing departments to take care of this customers needs..............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
