Abstract: The Effective Retail marketing of Petroleum products - The focus of this research work is trying to examine the methods and techniques of Petroleum products' distribution and sales through their retail outlets to the final consumers. Also the research work tries to examine the way forward in the distribution, management and sales of Petroleum products through stations to reach the cranes and corners of the whole Nigerian nation in order to eliminate or drastically reduce the sporadic shortages of the products at the retail outlets especially when they (the products) are needed most. Agip Nigeria Plc was taken as a case study since the retail sales networking of one oil company is more or less the same with all other Oil companies in the country. Agip Nigeria Plc as a multinational company operates with semblance of not only what is practically found with Retail marketing in international community but also what operates with the entire industry in Nigeria.
The research made use of both primary and secondary methods of data collection. The exploratory method of research was used in the course of study and data were collected by means of questionnaire and personal interview. The research population consists of owners of vehicles and drivers. 100 population samples wore given questionnaires containing 22 divers-ed and well tailored questions. Also a number of illiterate drivers were given oral interviews to make the questions more explanatory to them. 75 of the 100 questionnaires were completed and returned, given a 75% response rate. The questionnaires were analyzed in tabular forms and then by means of simple percentage. From the analysis, the following findings among others were made: (a) That Agip Nigeria Plc has managed its retail outlets within the Zaria Zone to the satisfaction of its majority of consumers. (b) It found out that Agip Retail Outlets in the zone are trying to market a greater part of her petroleum products through the station thereby making life more comfortable for the populace. ©
That the provision of additional services such as shopping mall, washing bay, etc by retailers attract more customers to the outlets, (d) That marketers of Petroleum Products through retail outle :s should continue to improve on the services provided, and the attitudes of the station attendants. Apart from the findings above, it is recommended that Agip Nigeria Plc and the oil industry in general should build more outlets in Zaria Zone to cater for their numerous potential customers, provide more facilities at stations and maintain them, they should research into ways of getting more products at outlets in conjunction with NNPC and that Oil companies should strive to produce high quantity products for their ever growing customers..............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
