Abstract: Successive governments have taken economic policy measures over the years to ensure viable economic development. These measures are reviewed occasionally because of inadequacies of earlier ones to correctly address both visible and potential institutional and structural defects prevalent in the economy.
The study, thus, is intended to carry out an appraisal of the major economic policy measures under the period in review (i.e. 1986 - 1996), to identify the impact on industrial marketing and marketing practices in the country. The study will help the policy fornicators to appreciate the impact of their policy measures on industrial sector of the economy; and also assists the industrial marketing firms (industrial suppliers or vendors) to monitor their ever changing operating environment and response swiftly for the benefit of their survival in the business. An industrial marketing firm, Tractor & Equipment Company (Nig) Pic, Kano with five of its industrial customers (users) has been chosen for the case study. Questionnaires were served to management staff of the company. Interview is conducted to gather more information in addition to the content of the questionnaires. Relevant literatures were consulted.
The study revealed that every economic policy measure at any given time spins out new opportunities as well as threats to industrial activities. Hence, firms with sound management team that have been monitoring the wave of change easily response to enable the organisation survive and prosper. The study recommends among other things, that a well thoughtout economic policy measures whose short-run as well as long-run implications have been assessed critically and found more beneficial be adopted. Also, an economic policy package capable of broaden the nation's economic base, particularly the individual sector should be pursued.............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
