Abstract: ABSTRACT This study is a modest attempt to appraise the understanding of the marketing concept, the application, the degree and of course the general marketing activities in the textile industry with particular references to Kaduna Textile.
It is aimed at assessing the extent to which the company has embraced and its implementation of the modern marketing concept with a view to finding solution to the various marketing problems millitating against its sudden down-turn in fortune and profitable operation. In view of this it is considered that the industry must formulate and implement strategies that will help it survive now and in future.
The Textile industry is one of the major sectors of the Nigerian economy, therefore its level of performance is definately of great interest to all Nigerians. Also considering the trend of economic eventsin tnis country, it clearly shows that there are higher economic pressure anticipated.............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
