Abstract: All activities by a manufacturer or marketer with the objective to inform or persuade potentness buyers / customers and existing customers/ consumers to commence buyer or increase can be termed promotion. Promotion can take many different forms depending on the nature of the product, the needs of the consumer, the size of the market, competition, the purchasing power of the consumer and of course the financial position of the company in question. Based on the literature, the study of P.Z. Industries PLC Sokoto was undertaken so as to have an insight on how Promotions are formulated and implemented. Other aspect considered include, the advantages and disadvantages of such schemes, competition, general problem and some suggestion.
Major findings of the research are that despite depressed consumer demand arising out of the severe liquidity crunch in the economy, P.Z. Industries has been able to maintain and further strengthen its market position in order to face the future challenges even better. As a result of the depressed consumer demand however the company came out with series of advertisement, sales promotions and engaged in some personal selling.
The research further revealed that promotion has great impact on the marketing of P.Z. Industries consumer good in Sokoto. Apart from providing a basic frame work of research project on the company under study, this research has highlighted the general view of Promotion policies. Thus the findings are likely to be of great interest/ importance to both sales personnel, marketing executives and marketing students..............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
