Abstract: Information technology is generally believed to be the only tool that has brought the world together as a global neighborhood. It is an unprecedented revolutionary tool that can not be jettisoned or ignored by any forward looking manager of resources,
whose objective is to succeed and have an edge over competitors. It is in the light of this that this study attempts to examine some of the attendant effects of information technology on the marketing of consumer goods. Data for the study was generated mainly from reliable secondary sources and the study makes use of both descriptive and analytical tools in analyzing the data collected. The descriptive tool consists of the use of tables and ratios, while the analytical tool consists of the use of Ordinary Least Square (OLS) regression.
The findings of the study reveal that there is linear relationship between Information Technology and Turnover and that they are positively related. The magnitude of their relationship is also very high. Thus, growth in information technology has meaningful impact on growth in sales..............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
