Abstract: This study is an attempt to have a thorough look at the impact of distribution on the marketing of petroleum products. In this introductory part of the work, the researcher took a brief look at how petroleum products are moved from the depot to the various filling stations where the products are sold to the final consumers. In the second chapter, the researcher reviewed the work of various scholars on this topic.
The sampling procedure used is the random sampling so as to give each element in the population has the chance of being choosing. Fifty (50) questionnaires were distributed while 30 were returned fully complete. The researcher also conducts oral interview and observation. However, in the analysis and tabulation of data collected, simple percentage method was used. The result obtained in this analysis agree with working hypothesis which states that the distribution method used by ELF is efficient and that it makes petroleum products available at affordable prices.
The researcher also discovered that ELF has only two filling stations in Kaduna and the channel of distribution employed by ELF is short because it involved only one intermediary. ELF Marketing Nigeria Limited should open up more retail outlet in Kaduna Metropolis to meet the demand of its customers that are scattered within Kaduna Metropolis and its environs. In conclusion, the researcher recommended that the organisation should engage in other promotional activities like advertising and publicity to create awareness and boost customers' morale..............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
