CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
An oil lubricant has been a canon product in our society
today due to uses of different types of moving objects like
motor vehicles.
A lubricant “some times referred to as lube” is a
substance which is often a liquid introduced between two
moving surfaces to reduce the friction between them improving
efficiency and reducing wear. It may also have the function of
dissolving or transporting foreign particles and of distributing
heat. The ability of lubricants to lubricate moving parts and
reduce friction is what is called lubricity.
According to Chris-C- (2007) one of the single largest
applications for lubricants in the form of motor oil is
protecting the internal combustion engines, in motor vehicles
and powered equipment. He went further to state that typically
lubricants contain 90% base oil (most often petroleum
fraction, called mineral oils) and less than 10% additives.
Vegetable oils or synthetic liquids such as hydrogenated
polyolefin, ester, silicon and many others are sometimes used
as base oils.
Motor Oil or engine oil is oil used for lubrication of
various internal combustion engines and the main function is
to lubricate moving parts, motor oil also cleans, inhibits
corrosion, improves sealing and cools the engine by carrying
heat away from moving parts.
Now, there has been increase in competition in the oil
lubricate market from department companies. However, the
application of marketing concept can drive the competition
better for any firm irrespective of the numbers of the
competitions in the market.
Stanton (1995:85) observes that the marketing concept is
a philosophy of business which believes that the consumers’
want and need satisfaction is the economic and social
justification for a firm’s existence.
Therefore, all company activities must be devoted to
finding out what the consumer needs and wants are, and then
satisfying these wants, while still making a profit in the long
run Fulmer (1994:62).
Stanton (1995:86) contented, that by serving a customer
well, we are at the same time wanting the consumer to satisfy
