ABSTRACT
This study is on a critical analysis of the implementation of
electronic marketing strategies by large scale industries in
Nigeria. The data collected, were tabulated and tested using
the chi-square statistical method. The findings include: Emarketing
has been made possible by globalization and ICTs
thereby enabling marketing organizations to create website in
which their products and services were displayed. This has
helped marketing organizations to partner with banks in
ensuring prompt payments for products bought on-line using
credit cards.
The recommendation given is that every
organization that has not integrated (ICTs) into their business
operations and activities, should do so in order to compete
favorably and expand their market boundaries. This is because
E-marketing is an all rewarding innovative marketing concept
that guarantees business survival and maximization of profit.
