ABSTRACT
Agriculture is one of the important factors in the economy of a developing nation
like Nigeria. In Nigeria before 1970’s agriculture was attractive and received
adequate attention from every government, hence agricultural products were
chief earners of foreign exchange. At about 1967’s agricultural sectors lost
attention from the governments due to shifting of emphasis to the oil sector.
Today, the agricultural sector is beginning to gain adequate attention from the
federal government because of its interest in making Nigeria self-sustainable in
food production. Growth of agricultural ventures requires a corresponding
growth in agricultural marketing. Before 70’s agriculture as the mainstay of
Nigerian economy has been facing tremendous setbacks. The government has
been making frantic effort to bring out policies that encourage agricultural
production. The problem however, has been that of implementation.
Enugu State Market Garden is a government parastatal that lends agricultural
equipment to framers in addition to selling fertilizers and economic trees. This
project looks at the applicability of the marketing concept to the activities of the
Market Garden in Enugu.
The following objectives were formulated by the study:
1. To determine the nature of communication mix adopted by the
Market Garden Enugu.
2. To determine how the Market Garden Enugu sets the prices of its
products.
3. To access the effect of pricing on the marketing of gods in Market
Garden, Enugu.
4. To know the influence of environment and location on the activities
of Market Garden, Enugu.
