ABSTRACT
This study is based on the assessment of corporate social responsibility
practices of the indigenous manufacturing companies in Enugu Metropolis
in Enugu State. This study was conducted based on the issues and
agitations that surrounded the Practices of Corporate Social Responsibility
by some business organizations in the Enugu metropolis even where the
practices are available they are still at a crawling stage. The objective of the
study is to assess the impact of corporate social responsibility on
manufacturing companies. To this end, data were gathered from both the
primary and secondary sources. The primary sources comprised of survey
instrument and observation. While the secondary sources were text books,
journals and publications from both Anammco and Emenite. The population
of the study is one thousand one hundred and fifty three (1,153) but the
sample size is two hundred and ninety seven (297) which was determined
with the use of Cochran’s formular for the determination of sample size.
However, out of the 297 sample size, two hundred and sixty eight
respondents were found useful for the study. A descriptive statistic
technique was also adopted for the study and the statistical tools for the test
of the formulated hypotheses were the Multiple linear regression analysis, Ttest
and Z-test tools were used in testing the hypotheses, with the aid of the
SPSS software.
The study revealed that corporate social responsibility is yet
to be recognized as a marketing tool or strategy for marketing Anammco and
Emenite products. The amount usually put into corporate social
responsibility by the companies is small to execute big projects for the
benefit of the companies and stakeholders. Besides, it was identified that the
forms of corporate social responsibility the companies employed were
charity, donation, welfare packages, medical services, sponsorship and
scholarship award whereas many more suppose to be incorporated such as
research grant, entrepreneur training, infrastructural development, etc. Also,
there is no drive other than ethical consideration that pushes the
manufacturing companies in Enugu Metropolis to the corporate social
responsibility practices. And there is no significant relationship between the
companies corporate social responsibility practices financial cost and
benefits derived from it. Finally, the finding also revealed the corporate social
responsibility practices by the companies is low generally.
