ABSTRACT
This is a survey research work and its purpose was basically to
carry out “An Assessment of the Effectiveness of the Distribution
Strategies of Manufactured Roofing Sheet” employed by Emenite
Nigeria Limited, in distributing its products to her numerous
customers, nation wide
To ascertain producer availability, measure its significant effects on
the distribution strategies of the firm and make recommendations
toward enhancing better strategies for the company’s performance.
The population in this study were three hundred and forty five
(345) and data used were from primary and secondary sources. Pilot
survey was carried among nine (9) distributors in Enugu metropolis,
eight (8) distributors responded positively to the concerned
questionnaire posed to them while one (1) responded negatively.
A total of one hundred and fifty (150) questionnaires were used
for the study at the proportion of 44% of the population and one
hundred and thirty three (133) were completed and returned being
eighty five (85) management staff and forty eight (48) distributors.
The instrument was tested for reliability using test retest
approach. The reliability index was calculated at 0.82 which is high
enough for some internal consistency.
Data collected were analysed using simple percentage ratio
and statistical technique-chi-square. At the end of the study the
researcher was able to make some findings like:-
That Emenite had a problem of unavailability of depots over since it
operation whereby run it distribution in the country from company -
Distributor – sub distributors and the final user. The researcher
equally give recommendations like the firm should open depots that
will help to boast effectiveness and efficiency of distribution to save
transportation cost, less breakage and other risk factors that might
come on board so as to carry out more campaign on work shop and
seminars to there managers at large as well as other human
resources development of field sales men.
