ABSTRACT
This study examines the impact of Quality Service in
business organization. Some firms aspire to be market
leaders without considering their customers as being vital to
their success. This has led to the collapse of erstwhile good
businesses. Due to this, the Impact of Quality Service on
Consumer was examined with a focus on Arik Air Limited,
Enugu. A sample size of 196 respondents was served with
questionnaire to generate data.
The data elicited were
analyzed using tables and simple percentages. The findings
among others are the Management Staff awareness of the
concept of Quality Service. In addition, training, retraining
and development of the workers enhance the success of
Quality service approach in business. Furthermore, Quality
Service affects consumers (customers) satisfaction, teamwork
and improved communication. However, QS should be done
with prudence to achieve its primary objective of consumer
