ABSTRACT
the scenario of business environment is never static, and any
company that wishes to survive within the society must always plan
against the dynamic nature of the society, because nature and the
environment or the society work hands in glove. This implies that
manufactures should at the same time they are thinking about the
product or service to offer to consumers in order to satisfy them, so
as to win their patronage, and at the same time make profit, they
should actually think about the humanistic aspect of marketing of the
……….
An Evaluation of the Practice of Societal Marketing in Selected Indigenous Manufacturing Companies in Enugu State
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