final year project topics and materials

ABSTRACT
In any flourishing business today, pricing has been their key function. This is so because the
rate with which modern business is growing coupled with the worldwide inflationary trends,
more dimensions will be added to the problem of pricing. In any market economy where goods
and services are traded, pricing is very crucial as the prime mover of trade, for instance, pricing
ration out scarce good. This is a rise in price of good indicates that the good is in relative short
supply. Pricing can be used to discourage unnecessary pressure on some commodities; this is
price serving as a gauge. Price indicate the direction of want and also pricing as a means by
which factors of production are awarded and as a result, many professionals in business are
beginning to play major roles in pricing decision and strategic pricing formulation. This study
was done on the appraisal of accountants’ role in strategic pricing formulation. Its objectives
were: (i) to determine the extent to which accountants participate in strategic price formulation;
(ii) to find out if accountants are responsible for the computation of a company’s product worth
alongside considerations for the company’s cost of capital and owners’ returns; and (iii) to
examine the functions of accountants in strategic pricing formulation development. The design of
the study was a cross sectional survey. Primary data were only used and were collected from a
randomly selected 95 accounting staff of PRODA and JUHEL Pharmaceutical Co. Ltd. Enugu
State Nigeria. All the data collected were presented and analyzed using cross-tabulations,
frequencies and percentages. Hypotheses were tested through the use of chi-square (X2) and
Pearson’s Product Moment Correlation Coefficient (r), which was run on SPSS version 15.0.
The study found that accountants significantly participate in strategic pricing formulation. It
further found that they (accountants) are responsible for the computation of companies’ product
worth alongside considerations for cost of capital and owners’ returns. Finally, the study found
that accountants have significant functions/roles that they carry out in strategic pricing
formulation. It was however concluded that accountants play chief roles in strategic pricing
formulation. They were recommended for constant trainings and development.