ABSTRACT
This study examines one of the most controversial issues in marketing in
the developing countries. “Attitude of consumers to locally made
products”. This paper attempts to review arguments and empirical
evidence on both sides of the issue, as well as offers the results of test
findings. The study emphasizes the perspective of three diverse groups, the
economists, the business persons, and the ultimate consumers. The present
study is an attempt to assess the attitude of consumers to made in Nigeria
products, an analysis of footwear products in the Lagos metropolis. The
tools used in this study were the questionnaire method and the interview
method.
The study has revealed that most made in Nigeria products are
considered inferior in quality and are expensive despite their poor quality
and unless these are improved upon the trend will not change. Generally,
it can be seen that factors such as quality, price, availability and
awareness of made in Nigeria products contribute to negative attitude to
home made products by consumers. The study also revealed the need for
government to create a conducive environment for business to achieve
their corporate goals of producing products to satisfy the consumers
expectations by removing barriers to access of high quality raw materials
