ABSTRACT
This study constructively examines why after many years of
political independence, our development as a nation in many spheres
has been relatively unimpressive, especially, in relation to our
potential. This study examines one of the most controversial issues in
marketing in the developing countries. “Attitude and belief of
consumers to locally made products”. This study review arguments
and empirical evidence on both sides of the issue and also offers the
result of test findings.
The study assesses the attitude and belief of consumers to
made in Nigeria products in Owerri metropolis.
Different tools like personal interview, questionnaire and works
by different authors were used.
The study revealed that most locally made goods are considered
inferior in quality and very expensive despite the poor quality and
unless they are improved upon the trend will not change.
Furthermore, it can be seen that factors such as quality, price,
availability and awareness of made in Nigeria products contribute to
negative attitude to income made products by consumers. It also
revealed the need for government to create a conducive environment
for business to achieve their corporate goals of producing products to
satisfy the consumers’ expectations by removing barriers to access of
low quality raw materials.
