ABSTRACT
To enhance the success of management of banks, there is need to
empower such banks unto high productivity and consumer
satisfaction which is possible through influencing the customers
banking behaviour, the factors that influence customers are
critical issues as they affect their decision making and hence the
amount of patronage to the bank services.
The research project aimed at highlighting on Bank Location
as a factor and influence on customer banking behaviour, using
selected banks in Enugu metropolis as a case of study.
Analysis made and hypothesis tested from the responses
received through the administered questionnaires reveals that
Bank location has significant influence on customers banking
behavior, also highlighted is where multiple branching is affected
by the state of technology available to the bank, concentration of
population has a very high effect on decision for multiple
branching by banks, there are few branches in the perception of
Nigeria publics in multiple branching, the level of security to a
very large extent enhances decision for multiple branching by
banks
The researcher therefore concluded that there is need for the
Banks concerned to review its managerial approach on multiple
branching/location activities, in order to achieve the desired
goals and objectives, due to the fact that identifying and
providing for customers needs and wants is an unavoidable
element for achieving high productivity and customer satisfaction
in the Banks.
