ABSTRACT
The study was specifically on consumers’ acceptance of Nigerian
made and packaged food products in Enugu metropolis.
Its major objectives are to determine how consumers (1) regard
the promotional claims of Nigerian made and packaged food products;
(2) judge their quality (3) assess their pricing (4) view their
availability/distribution (5) compare them with imported/foreign made
and packaged food products with the aforementioned(above) (6)
verify/ascertain the belief of preference of foreign food products despite
the close proximity of local manufacturers of same, and make
recommendations for an improvement so as to lure consumers to accept
Nigerian made and packaged food products.
Though the data for this investigation were collected from two main
sources; primary sources (questionnaire and oral interview) and
secondary sources (books, pamphlets, newspapers, journals, etc),
heavy reliance was placed on primary data due to its importance and
reliability in research writing.
The instruments for data collection were questionnaire, and oral
interview used to further elicit more responses from the respondents.
The questionnaires were distributed to 400 consumers in three selected
retail outlets in Enugu metropolis. In all, a total of 381 questionnaires
were made use of..
