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CORPORATE PLANNING CHALLENGES AND PROSPECTS (A CASE STUDY OF DANGOTE GROUP OF COMPANY)

ABSTRACT
The research is on corporate planning; problems and Benefits, A case
study of Dangote group of company Lagos. The main objective of the
research is to determine the problems managers encounter in corporate
planning and thus suggest possible solutions. The researcher analyzed
the data collected based on the responses from the questionnaire. Chisquare
was used to test the hypothesis formulated. The major findings of
the research shows that lack of reliable and adequate information, poor
structural policy frame work and lack of adequate managerial skills
and technical know how are some of the problems managers
encountered in corporate planning.

Based on the above findings, the
study concluded that corporate planning covers every aspects of the
organization as it sets long term goals for the organization and it is vital
for the growth of the organization. On the basis of the above finding, the
study recommends that there is the need for managers to always reassess
the set goals in the light of the performance of the corporate plan overtime
ascertain if their target is been achieved, and thus set their
goals in the light of the prevailing circumstances, which is the essence
of emergent approach in corporate planning.

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