ABSTRACT
Competition has become the normal of the day in
modern economy. The world has become a global village.
With modern technology and sophistication, business
competition has blossom in out present age. Modern
business organization does not only compete with local
industries but also foreign industries.
While on one hand, it
has given room to increase varieties of goods available to
consumers and improved quality of the products, on the
other hand, strive competition has led to the failure of many
business enterprises. Thus, business survival and growth in
the midst of competition has become the pivot goal of the
management of every organization.
The study deals with corporate survival and growth
strategies being employed in Karrington Limited, a printing
and advertising company located in Gbagada, Lagos state of
Nigeria.
Necessary information we obtained through structured
questionnaire administrated on the direct clients and
advertising agent’s o the company. A special questionnaire
was also designed for Karrington staff. The survey involved
55 clients and staff. The corporate survival and growth
strategies of the company and their limiting factors were
identified.
The result indicates that the growth of the company
can be hinged on the quality control and modern technology.
This has given the company a competitive hedge over its
competitors loyalty over a long period of time.
