ABSTRACT
This project work is conducted as part of the requirement for the award of
Master of Business Administration Certificate in Marketing.
The aim of research is to find out the effective marketing strategies for
improved performance of manufacturing companies in Aba Metropolis.
The entire work is divided into five chapters, chapter one deals with the
definition of problems of study, the objectives and significance of the
study were also treated in this chapter.
Chapter two deals with the review of related literature on marketing
strategies. Here the researcher tried to bring together what different authors
have to say on Application of Marketing strategies, Product strategies,
Price strategies, Distribution strategies and Promotional strategies.
Chapter three contains a: detailed expansion of how and where the needed
information for the study was obtained from questionnaires presented and
analyzed statistically.
Chapter four contains the presentation, analysis and interpretation of data.
This is where the views and opinions and responses from the employees of
Lever Brothers Plc were analyzed.
Finally chapter five contains the summary of the study
