ABSTRACT
Many companies are forced into untimely liquidation as a result of liquidity not
necessary because they are not profitable but due to inappropriate policies in
respect of cash and credit management which constitute the basic liquid funds of
such organization.
This study is therefore aimed at investigating how proper management policies in
the area of cash and account receivables can improve liquidity and ultimate
survival.
To carry out the study, data for research were collected through appropriate
constructed questionnaire which were administered to (73) respondents of staff of
united Bank for Africa plc Enugu and staff of Nigerian Breweries plc Enugu
supplemented by personal interviews.
Data collected were analyzed using percentage method of analysis and subsequent
test using the chi- square method to the rejection of null hypothesis in chapter 1.
