ABSTRACT
Information and communication technology (ICTS) play vital roles in any modern
society. The essentially central or vital roles of icts ion every human activity informed the
topic: “influence of online marketing and electronic commerce on public relations practice
in Nigeria”. It is against this background that this work is aimed at finding out the
extent to which online marketing and e-commerce have influence the practice of public
relations in Nigeria. The study was focused on Enugu Metropolis, the capital of Enugu
State and Awka, the capital of Anambra State. This choice is informed by the fact that
both state capitals have high concentration of public and private establishments. A total
of 150 questionnaires were randomly distributed and collected. Each of the state capital,
Enugu and Awka got 75 questionnaires.
Four hypotheses were formulated and tested chisquare
test and percentages were employed in the analyses of the data collected. The
result of the study made some interesting revelations and regards the influence of online
marketing and electronic commerce on public relations practice in Nigeria. Of the four
hypotheses tested, three out of the four hypotheses gained statistical support that online
marketing and electronic commerce have influenced the practice of public relations in
Nigeria while 25% said otherwise. This study was subjected to all limitations associated
with survey research. Through longer period of time and wider scope wile would have
been ideal but due to constraints of time, paucity of fund, the study was limited to Enugu
State capital and Awka the capital of Anambra State. It is important to state here that the
study was restricted to registered member of NIPR.
