ABSTRACT
It was in recognition of the fact that a favourable attitude towards
locally manufactured textiles in needed for the Nigeria textile industry to
survive the present intense competition with foreign textile, that this
research work was born. The work is a study of the Marketability of madein-
Nigeria Textile.
The research is aimed at analyzing various factors that influence
consumer response to made in Nigeria Textile. It was also aimed at finding
the consumer perception of quality, price, colour and design of made in
Nigeria textile.
The study was expected to help the locally textile industry identify
areas in their production and marketing activities that need to be reviewed
and improved upon. Data were collected using structured questionnaires
and interview guides from consumers. Secondary data were collected from
journals, publications and related works.
A sample size of 384 respondents was used for the study and the chisquare
statistical tool was used in the analysis of primary data at 5% level
of significance.
The study revealed that consumers still perceive made-in-Nigeria
textile as being of relative lower quality and price than that of foreign
textiles.
MARKETABILTY OF MADE IN NIGERIA TEXTILE
0