final year project topics and materials

ABSTRACT
Marketing of stocks extend beyond buying and selling of stock in the
floor of the Stock Exchange Market. It starts with and ends with investors
but facilitated by stock brokers. It involves the adoption of marketing
strategies which comprise a planned and systematic activity aimed at
identifying, anticipating and satisfying investor’s stock needs and wants
profitably. However, this study focuses on the marketing of stocks in the
Nigerian Stock Exchange Market vis-à-vis the experience of the stock
brokers in Enugu and Onitsha. The problems tacked revolved around
marketing efforts of the stock brokers especially as it concerns
application of marketing strategies in stock marketing. Some of the
objectives of the study include:
i) To identify and examine various types of stocks traded in the stock
exchange.
ii) To ascertain whether stockbrokers employ personal selling as a
marketing strategy in the marketing of stock.
iii) To determine whether stock brokers use marketing communication
strategies such as financial public relations in their efforts to
market stocks in the Exchange.
iv) To identify and examine the extent stock brokers use relationship
marketing in marketing stocks to clients/investors.
Literature relevant to the topic where extensively reviewed and this
formed the bulk of chapter two of the study. Both primary and secondary
data sources were gainfully employed. Primary data sources used are
questionnaire and interviews. Both were used to elicit response from the
respondents. Descriptive statistics were employed in the data presentation
and analysis, while chi-square was used in testing the hypotheses. At the
end, some findings were made. First, stock brokers use different
marketing strategies in their effort to market stocks in the stock exchange
market. They also use financial public relations to investors. Conclusions
were reached and recommendations made based on the findings.