ABSTRACT
This study on Public Relations for Image development of broadcasting
Media in Nigeria sets out to unravel the perceived position of the Nigerian
Broadcasting Organizations by her publics, while also evaluating the
impacts of Public Relations in managing good corporate image for the
broadcast media. It also tries to find out if Public Relations practices can
help in restoring public trust and confidence, especially at such crucial
moments of crises. Emphases was placed on the role of Public Relations in
examining and controlling the contents published by the broadcast Media,
their overall consequences on the public, and the reasons beneath such
content delivery. The study adopted the survey method and involved the
design of a questionnaire which was administered mainly on Media
Practitioners from three different organizations (see Table 4.1 for
responses). Altogether, 108 questionnaires were fully completed and
returned.
The total response rates got from the survey was (85.71%). To
examine the impacts of Public Relations for Image Development of
Broadcast Media in Nigeria, vis-Ã -vis the inherent socio-economic and
political variables of the country, there have been copious evidences as
shown in Table 4.3.8, with a positive affirmation of 105 (83.05 %) of the
entire respondents, which strongly agreed that PR Practitioners have done
much at ensuring a safe content (Programs/News) for the public. While
such questions as: would people listen, watch and support programs that
only affect their moral and social lives positively were sampled among
others. Both data analysis and presentations were digitally executed
using SPSS version 15.5 Software, which provided the interface for using
such high-end statistical analytical tools like: Pearson’s Product Moment
Correlation, ANOVA Polynomial linear variance, Chi- square (x2), etc. It is
worthy of note that in spite of the attendant limitations of the study, there
was yet a palpable revelation that most media organizations have
suffered redundancy, relegation and loss of patronage because they were
not able to restore public confidence at a time it was mostly needed. Hence
the need for Media practitioners to passionately admit and adhere strictly
to the findings of this research as presented herein.
