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PUBLIC RELATIONS MANAGEMENT AND THE SUSTENANCE OF DEMOCRACY IN NIGERIA: A SURVEY OF THE DYNAMICS OF EXECUTIVE – LEGISLATIVE RELATIONS

ABSTRACT
This research focused on critical appraisal of the ways in which public
Relations Management can foster the cause of sustainable democracy
with particular attention on its effectiveness in fostering partnership
between the executive and the legislature. A total of 246 questionnaires
were designed and issued to the respondents in line with the sample
size. Out of the number distributed, 201 of the questionnaire
representing 81.7% were collected and returned, in which 168 of them
representing 68.3% were actually validated and used in the final
analysis. To find answers to the issues portrayed by the objectives of
the research work, the research addressed the following problems in
the study viz:
1. What is the effect of the frequent crisis between the executive and
the legislative arms of government?
2. What benefit does the crisis or disagreements portray for democracy
in Nigeria?
3. What role has the constitution to play in resolving this problem?
4. What alternative(s) is left in managing these conflicts so as to yield
good democratic dividends to the masses and electorate?
The data gathered from the expensive presentation and in-depth
statistical analysis of facts indicate that elected officials and members
of executive and legislative branches of government have not displayed
good thinking over prospects for effectiveness with and through the
support of others and also do lack awareness about matters relevant
for policy results by means of invoking broad constituencies and
institutions. The state of executive legislature relations in fourth
republic is not satisfactory given the dysfunctional conflicts that
occurred in the first tenure of the administration and the attendant
effect on its performance. The result of this is that meaningful use of
the persuasion process is derived. Persuasion can unite the president
and key officer and members of the National Assembly in spite of the
doctrine of separation of powers and yet permits maximum choice of
action and decision. It is indeed discovered that public Relations
management can create the realisation that effectiveness is not the
equivalent of sample political survival of sample political survival rather
it is moving a constituency and possibly the society in the direction it
must go in its own collective interest. Against this background,
autocracy in civilian administrations has a direct relationship with
insensitivity to the needs, values and reactions of constituents and to
the demands of the communicative occasion involving government
officials

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