ABSTRACT
This study is on the effects of marketing in some selected
small-scale industries in the south-east of Nigeria. The
objectives of the study are to: Examine the effects of the poor
state of infrastructure on the development and sustainability
of the sector, examine the effects of insecurity on the field
sales operations of small-scale industries, and examine the
effect of lack or poor access to finance, especially from
banks on the sector. Data for this research work is obtained
from primary sources. This study had a population size of
319, of which a sample size of 177 was realized using Taro
Yamane’s statistical formula. Survey research design was
adopted. Friedman chi-square (X2) and Z-test was used to
test the hypotheses.
To ensure that the research
instruments are valid, I conducted a pre-test on every
question in the questionnaire carried out. For the reliability
of the research instruments, a test for the reliability test was
carried out using Cronbach’s Alpha, and Coefficient of 0.78
was achieved indicating high degree of consistency. Findings
indicate that poor state of infrastructural facilities impede
the marketing problems of small-scale industries in the
south-east of Nigeria. Insecurity poses serious challenges to
the filed sales operations of small-scale industries. Lack of
access to finance, especially from banks constitute
hindrance to the growth and sustainability of small-scale
industries in the south-east of Nigeria. Based on the
findings, the study recommends that there should be every
need both at the national and state level to urgently address
the issue of poor infrastructural facilities so as to encourage
Small and Medium-scale Enterprises (SMEs).The owners of
Small and Medium-scale Enterprises should be separated
from the management. In addition, professional managers or
technocrats should be employed in order to ensure a better
management of their enterprises. Government should make
loan accessible to small and Medium-scale enterprises by
removing some of the security constraints that hinder them
from not having access to it.
