ABSTRACT
The major aim of this research work is to shed more light on the
roles of advertising and sales promotion as a marketing strategy
and the importance of marketing as a tool in improving sales
turnover in telecommunication industry using MTN as a case
study.
Any society mindful of economic strength ensures that production
is completed; and for any production process to be completed,
goods and services so produced are delivered effectively and
efficiently to the acceptance and satisfaction of consumers, clients,
subscribers and so on.
How can this be achieved?
It is practically of no use for a company to produce without selling
their products or services, therefore in order to stimulate demand
for their product, manufactures or producers must bring their
products to the knowledge of consumers. One effective way of
doing this is through advertising. Marketers can use the
instrument of advertising to create (influence) demand.
This is the question the Impact of Advertising and Sales Promotion
on sales in any service delivery is sitting pretty on; providing and
modernizing solutions among the Telecommunications in Nigeria is
a great strategic planner in advertising and sales promotions
which ranges from high creativity, technically, Branding,
corporations, developments and promotions just for the singular
purpose of attracting subscribers nationwide.
Demand for a product is created when a product is brought to a
level of awareness such that consumers begin to recognize the
product as being capable of meeting their needs.
Advertising and sales promotion are mutually dependent on
marketing; each complementing the other, while advertising
spreads the word about a particular promotion, sales promotion
on the other hand allows the consumers to exist the product;
enforcing brand loyalty and sales forces.
