final year project topics and materials

ABSTRACT
This research work is executed to evaluate the impact of new product marketing
strategies on the performance of firms in Nigeria. To develop and market new
product; correct approach must be used to ensure that new product does not fail in
the market, therefore making a new product to go through proper planning,
implementation and control. The method of investigation applied was sample survey;
the study was executed by using statement of problems form which the research
questions and hypothesis of the research were formulated. Secondary source of
data were collected from related books, journals, magazines, newspaper, archival
records. The data gathered were segmented according to the problems then
analyzed using chi- square test. The findings, among others, are as follows;
1. It has been established that strategies exist for firms in introducing their new
products in the market, which have positive effects on the performance of the
firms’ product.
2. Most management staff of Guinness Nigeria plc, get to know about the
adulteration of their product through distributors and consumers.
3. That some products are new in the market not because of its changes in the
quality but because of change in other features of the product.
4. That most consumers get aware of the existence of new product in the market
through promotional efforts, advertising etc.
Against the backdrop of the above findings were able to make some
recommendations on the performance of firms.
1. Firms should ensure standard quality of their product and monitor it to avoid
any alteration.
2. Firms should adopt the introduction of improved technology in their
production.
3. It is recommended that Guinness plc should introduce security cork system,
family container size that makes the product unique from others. It will usher
customer brand preference, loyalty.