ABSTRACT
There is a challenge of the difficulty in determining the effect of Diversity Management
on Employee Morale in the Brewing Industry in Southeastern Nigeria. The specific
objectives of the study were to determine the type of influence diversity management has
on employee morale in the brewing industry in Southeastern Nigeria, to determine the
nature of the effect of demographic work-place diversity on the state of the minds aspect
of employee morale in the brewing companies that were studied, to establish the effect of
socio-cultural work place diversity on the willingness to perform aspect of employee
morale in the brewing companies in the area studied, to determine the influence of
workplace diversity management on the polarization aspect of employee morale of the
brewing companies in the area studied and to ascertain the effect of workplace
management on the autonomy aspect of employee morale of the brewing companies in the
area studied.
The research design was a combination of the survey, oral interview and
PEST model modification. Hypotheses 1, 2, 3 were tested using the Z test of population
proportions while 4 and 5 used the Z test for Likert Scale Responses. It was found that
Diversity Management had a positive influence on employee morale in the brewing
industry in Southeastern Nigeria (Zc = 5.936 > Zt = 1.645), the demographic workplace
diversity had a positive influence on the state of the minds aspect of employee morale in
the brewing companies in the area studied (Zc = 7.139 > Zt = 1.645), the socio-cultural
workplace diversity had a positive influence on the willingness to perform aspect of
employee morale in the brewing companies in the area studied (Zc = 8.343 > Zt = 1.645),
the demographic workplace diversity management had a positive influence on the
polarization aspect of employee morale in the brewing companies in the brewing
companies in the area studied (Zc = 33.904 > Zt = 1.645) and that the workplace
management had a positive effect on the autonomy aspect of employee morale of the
brewing companies in the area studied (Zc = 33.990 > Zt = 1.645). The conclusion was that
Diversity Management had a positive influence on Employee Morale in the brewing
industry in Southeastern Nigeria which implied that the management of the differences
and similarities of the behaviour, attitude to work, culture, religion and management styles
of the workers would make for an increase in the performance factor of employee morale
which determines the extent to which the workers of the brewing companies are doing
their work. Recommendations were made along that line.
