TABLE OF CONTENTS
Title page ................................................................... i
Approval page ............................................................ ii
Dedication .................................................................. iii
Acknowledgements ..................................................... iv
Table of contents ........................................................ v
Abstract ...................................................................... viii
CHAPTER ONE: Introduction
1.1 Background of the study ...................................... 1
1.2 Statement of the research problem ...................... 10
1.3 Objective of the study .......................................... 10
1.4 Significance of the study....................................... 11
1.5 Research question ................................................ 12
1.6 Research hypothesis ............................................. 12
1.7 Limitation of the study ......................................... 13
1.8 Assumption of the study ....................................... 14
1.9 Definition of terms conceptual and
operational .... 15
CHAPTER TWO: Review of literature
2.1 Sources of literature ............................................ 19
2.2 Review of relevant literature ................................
2.3 Theoretical framework........................................... 44
2.4 Summary of literature reviewed............................ 47
CHAPTER THREE: Research methodology
3.1 Research design ................................................... 51
3.2 Area of study......................................................... 52
3.3 population of study .............................................. 52
3.4 Research sample and sampling
techniques .......... 52
3.5 Instrument used for data collection
..................... 53
3.6 Validity of instrument ........................................... 54
3.7 Method of data collection...................................... 54
3.8 Method of data analysis......................................... 55
CHAPTER FOUR: Presentation and Analysis of Data
4.1 Data presentation and analysis ............................. 57
4.2 Hypothesis testing ................................................ 71
4.3 Discussion on findings .......................................... 78
CHAPTER FIVE: Summary, conclusion
and recommendation for further studies.
5.1 Summary............................................................... 79
5.2 Conclusion ........................................................... 80
5.3 Recommendation for further study ...................... 81
Bibliography ............................................................... 84
Appendix..................................................................... 87
Abstract
This
research work focused on the role of radio in propagating culture in Nigeria Koluama Bayelsa
State
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND
OF THE STUDY
Culture entails the way of life of people
culture is the total way of life of a people, culture can also be defined as
the identity through which a particular
set of people are identified.
Every
society, no matter how civilized or uncivilized has its totality and way of
life. This pattern or way of life is carried on from one generation to another.
It is technically and naturally impacted on to the young one’s through various
channels of communication Of which one of the outstanding is the electronic
media which is the radio and television.
Which
ever way the electronic media which is the radio intends to pass the messages,
it is important to know that it is through the media which is the radio that
the targeted audience can be reached.
Communication
according to Nsude and nwosu et al (2006: 266) is the art through which pieces
of information are related form one person to an other in the process of
interaction.”
Eziechine
(1999:11) say’s that communication involves the exchange of information and
ideas.
In the words of jayaweera (1991:17)
communication is “An interactive process through which persons or group of
people relate to each other, share information, experiences, culture and lots
more.
Nwuneli
(1985:187) see’s communication as “The sharing of experience, which may involve
two or more people”
From
the above definitions it is clear that communication means basically to share
information ideas, Opinions, feelings and experiences between people. For
communication to get to its targeted audience it must be passed through a
channel which is the radio.
The
media is a compound of many things rolled into one however, the media is
divided into two parts the broadcast and the print media. But one thing that
remains common is the mention of the world “media” it brings about something
related to news entertainment, information, cultural transmission.
According
to O’Shaughnessy (1999 .4) the mass media are technologically developed and
economically profitable forms of human communication, held in public or private
ownership which can transmit information ,ideas, entertainment across time and space to a diverse group of
people.
Therefore
through the broadcast media which is the radio crucial roles are played in
education members of the society educating and enlightening the people on the
need to uphold their culture.
Lasswell
(1948: 5) said that the foremost functions of the media which is the radio in
any society is to provide surveillance of the environment disclosing threats
and opportunity affecting the valued parts position of the community and
component part within it, a reasonable media such as the radio should therefore
be used to position the citizen in a way they would see the importance of their
culture, there by fighting towards promoting this culture of theirs.
The
Radio is believed to have the capacity which can cut through the barriers of
illiteracy and is the overall development of the society. This perspective has
been accepted by different authorities
in mass-communication, from the long standing traditional change this suggests
that the radio is relevant in power distribution and watching over the extent
at which the power is negatively or positively being impacted on the people.
The
mass media are significant part of the society mostly in this modern day where
and when communication, information, technology has made the world a global
village. To this effect a diverse and heterogenous group of people are
dependent. Upon the regular contact with
the radio for education, information, entertainment, opinions, ideas sensitization mobilization, integration
among others, which are is one way or
the other connected to our attempt to define who and what are.
The
Radio transmits ideas information to the targeted audience, this shows that
they are responsible for most adjustments in the behaviourial patterns of the
people in the society. Sometimes these adjustments take the target audience
unawares and they find themselves trapped in the manifestation of the acquired
behaviour for instance “African youths who are faced with the relegation of African
values to the background” (Odetola and Ademola 1985). Whichever way it is
considered, the radio has used in this research work tends to show row they
affect the lives of the people in promoting culture.
The
generally learned and shared ways of doing things that are peculiar to our
society come under the shield of culture and this culture is transmitted from
one generation to another.
This
research work intends to examine the role of the radio in propagating culture
in Nigeria, It aims at finding out whether the radio as a channel of the mass
media recognize their obligations to the society, especially in the area of
culture. Due to the fact that the
culture of the people is supposed to be their identity and it is gradually
fading away all because we African’s ignore our culture and prefer that of the westerners
This
research intends to touch a certain rural area to know the extent at which the
media (Radio) carry out their roles in promoting culture in Nigeria
Imperatively
research has it that the mode of dressing amongst our youths boys and girls
even the married women and men are nothing to write home about. Because of
their quest to look good women and youths in
Our society male or female dress half
naked all in the name of fashion and trend.
One
would find a young man with braided hair like that of a lady. Some of these
young men go as far as putting on ear-rings drawing tattoos on various parts of
their body, wearing their trousers down known popularly as sagging.
The
traditional and local music of the people has been replaced with that of the
westerners which is known as hip hop, rock and roll, which were introduced by
the white men today our young boy’s and girls can no longer compete with their fellow
boy’s and girls from the neighouring villages in traditional and cultural
dances, All because of the domination of the western ways.
Language
which is supposed to be the vehicle through which our culture is passed on from
one generation to another has been overridden by the westerner’s way of life
where children can no long longer speak their language parents in various families nowadays
teach their children English language
instead of their native language. While in schools pupils are forbidden to
speak any language which is not English language.
In
tertiary institutions under graduate prefer to study foreign languages while
those that are studying indigenous languages are looked down upon. All these
and more are caused due to the negligence of our culture by us African’s
(Nigerians). The question is put forward this way.
Who
contributes to the construction maintenance sustenance of culture? Culture is
built maintained uplifted, and sustained through communication via the radio
because cultural power and promotion resides in communication.
It
is based on these established facts that the role of the radio in propagating
culture in Nigeria
