Abstract: This research project is on the application of Marketing Strategies the Lever Brothers Nigeria, Plc. Would use to achieve a sustainable Competitive advantage.
The project covered the background of the study, the significance of the research, review of related literature, method used in collecting data, factors responsible for the high competition LBN's detergent are facing. Some recommendation were proffered to enable LBN sustain the stiff competition it is facing.
This project is of the view that, the product differentiation, distribution, quality and pricing strategies have to be applied by LBN to solve the problem of high competition and imitation, its detergent are facing.............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
