Abstract: ABSTRACT The Study is an attempt to examine the consumer attitudes to "Made-in-Nigeria" products as seen by the consumers in Kaduna in a market area and the implications for policy making by manufacturers, marketers and the government.
The responses from the subjects tend to indicate some measure of scepticism about the quality, standards, workmanship and value of "Made-in-Nigeria" goods. There tends to be little pride in membership of a large number of these goods. The finding in this work suggest the need for re-examination by all concerned - the manufacturer, distributor, promoters and the government of present practices with a view to enhancing the overall image of locally-produced goods.
The work is concluded with some suggestions on areas where appropriate policies and measures for implementation for the situation to change for better. In addition, recommendations are made at the end of the study to remedy the anomalies..............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
