final year project topics and materials

ABSTRACT
The purpose of this study is on “Assessment of the Radio and Television Media
in the New Era Advertising a Study of Enugu State Broadcasting Service”. The
practice of efficient broadcasting is considered to be very crucial in all
establishments. Therefore, ESBS should not be left out. It should practice
efficient advertising in order to attract viewers and advertisers to patronize its
channel. Advertising in the new era is very important, people having become
more sophisticated and selective in the channel patronized. Descriptive survey
design was used for the study. The data collected and used for the study were
mainly primary data and were analysed, interpreted and presented using cross
tabulation, frequencies, and percentages cronbach alpha was used to
determine validity with a value of 0.95.,. A non-parametric inferential statistics
known as chi-square was used to test the hypotheses. Population of the study
include the staff of Radio and Television service of Enugu State Broadcasting
Service (ESBS) and the customer/audience respectively .which numbered 140.
A sample size of 55 and 140 for staff and audience/customer respectively were
determined. Findings revealed that clear audio, improved 3-D technology,
Exciting advertising have no significant effect on ESBS to build a match with
new era advertisers’ specifications. The major recommendation made included
that Enugu State Broadcasting Station should try and invest hugely on various
latest sophisticated media technologies, in the quest to deliver a quality match
with the new era advertising, Because that’s the one important factor that new
era advertising agencies consider most before placing their commercials. And
also the government is advised to support Enugu State Broadcasting Station.
and intensify effort in financing the station. And otherwise at least to boost the
station performance and also the contribution of effective communication
gadget.