ABSTRACT
This research project was embarked upon to examine the factors that
influence consumer purchase and consumption of eggs in Enugu.
The researcher used survey research method in carrying out the
research. A sample size of 168 was randomly selected from the
population of the study.
In this study, four hypotheses were formulated which include among
others that consumers level of income influences the purchase and
consumption of eggs. The researcher tested and analyzed these
hypotheses and their results were extensively discussed. Also
percentages and tables were used to analyze the data while chisquare
was used to test the hypotheses.
Several findings were made in this research which include among
others that: consumers purchase and consume eggs as a source of
protein and that price positioning also influences consumers
purchase decision.
In response to the findings made, the following recommendations
were made. They included that consumers should always make sure
they purchase eggs from a source that has fresh eggs.
