ABSTRACT
This research project was embarked upon to examine the factors that
influence consumer purchase and consumption of eggs in Enugu.
The researcher used survey research method in carrying out the
research.
A sample size of 168 was randomly selected from the
population of the study. In this study, four hypotheses were
formulated which include among others that consumers level of
income influences the purchase and consumption of eggs. The
researcher tested and analyzed these hypotheses and their results
were extensively discussed. Also percentages and tables were used
to analyze the data while chi-square was used to test the
hypotheses.
Several findings were made in this research which
include among others that: consumers purchase and consume eggs
as a source of protein and that price positioning also influences
consumers purchase decision. In response to the findings made, the
following recommendations were made. They included that
consumers should always make sure they purchase eggs from a
source that has fresh eggs.
