ABSTRACT
In the face of dwindling foreign exchange earning from Crude Oil due to
the global oil glut, the Federal Government of Nigeria was forced to
revisit the abandoned non – oil sector of the economy for extra revenue
Non- Oil sector was the major foreign exchange earner before the
discovery of oil in the early 60s. It was therefore the objective of the
research work to unveil the factors that worked against the marketing of
non – oil export products from Nigeria. It was also an objective to
consider the prospects of marketing these non – oil export products of
Nigeria.
At the end recommendations will be made. This data used in
this study was obtained through both primary and secondary sources.
This primary sources of data included the use of questionnaires and
those obtained through oral interview of stakeholders while the
secondary sources includes textbooks, articles, internet and journals as
well as other unpublished materials. The problems found out in the
course of the research include the fact that Nigeria’s exports are made
up of 8 percent manufactured good and 92 percent primary production,
non competitiveness of export products, ineffective implementation of
export incentives, pricing as well as marketing problem. Four hypothesis
were formulated and tested. The first hypothesis sought to find out the
effectiveness of export intensives available to exporters, the second
sought to determine the effect of product quality on their marketing. The
third hypothesis tested the effect or high production cost on international
competitiveness of Nigeria export products. The fourth hypothesis tested
the availability of market information of Nigeria exporters. The instrument
of data collection and analysis used is the chi – square method where
the decision rule was applied. The analysis of data and the findings
formed the basis of conclusions arrived at the recommendations made.
