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PUBLIC RELATIONS EFFECTIVENESS IN HEALTH CARE DELIVERY SERVICE IN NIGERIA. A SURVEY OF NAFDAC OPERATIONS.

ABSTRACT
This research study centres on the Public Relations effectiveness in health
care delivery service in Nigeria, a case study of NAFDAC operations. The
significance of Public Relations has not yet been well recognized in Nigeria
as it is in developed countries. This is the reason why this research study is
relevant to both governmental and non – governmental organizations,
especially in this present state of health care service in Nigeria. The major
objective of this study is to ascertain the extent to which Public Relations
tools have been used in enhancing the performance of health care delivery
services. Data for this study were collected through primary and secondary
sources.

The instrument used for data collections structured questionnaire
which was distributed according to the sample size of 288. This sample size
was determined based on the ransom sampling technique. Data were
analyzed and presented using tables. Hypotheses were tested using Chisquare
test. The result of the findings indicates that health care delivery
service in Nigeria is growing and need improvement. Also the use of Public
Relations tool by NAFDAC Creates public awareness of its activities. Based
on the findings, it was recommended that NAFDAC should add more effort
in creating public awareness of their activities. Also they should design
better strategies of using Public Relations tools to inform public about its
activities towards achieving quality health care services.

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