ABSTRACT
Television as a means of communication helps in curbing and reducing societal vices. It is also a
tool for cultural transformation. The research work investigates the state of cultural decadence
and erosion of indigenous culture among indigenes and residents of Ado Ekiti, using cultural
norms theory and social responsibility theory.
The study discovers that television serves as a tool
for cultural propagation, preservation and promotion. It investigated the efficiency of Pere Ode
a talk show on Ekiti State television, (EKTV) Ado Ekiti in teaching and promoting culture. It also
discovered certain difficulties such as illiteracy, beliefs and gender equality facing television
stations in the process of promoting culture. Data were sourced for through the administration
of questionnaire, interview and use of bibliotical materials. The study concludes that television
should continually create culture based programme that can help promote and preserve societal
values and transform society in general.
Television as a means of communication helps in curbing and reducing societal vices. It is also a
tool for cultural transformation. The research work investigates the state of cultural decadence
and erosion of indigenous culture among indigenes and residents of Ado Ekiti, using cultural
norms theory and social responsibility theory.
The study discovers that television serves as a tool
for cultural propagation, preservation and promotion. It investigated the efficiency of Pere Ode
a talk show on Ekiti State television, (EKTV) Ado Ekiti in teaching and promoting culture. It also
discovered certain difficulties such as illiteracy, beliefs and gender equality facing television
stations in the process of promoting culture. Data were sourced for through the administration
of questionnaire, interview and use of bibliotical materials. The study concludes that television
should continually create culture based programme that can help promote and preserve societal
values and transform society in general.
