final year project topics and materials

ABSTRACT
This research study is on the effect of franchising on brand equity in the
soft drink industry in Lagos metropolis. The study used both primary and
secondary sources of data collection. Statistical tools such as frequency
distribution, tables, percentages, and chi-square (x2) were used in the
analysis of data and test of hypotheses.
The findings in the test of hypotheses show the following:
That there is significant relationship between franchising and brand
equity in the soft drinks industry.
1. That product development and effective brand management through
franchising is profitable for firms in a depressed economy.
2.That organizational resource determines effective franchising on
brand equity.
The researcher made the following recommendations based on conclusion.
That organizations (soft drink industry) should invest in human resource
training and development especially in their sales force for the realization of
the benefits of franchising on brand equity, that since brand equity is rated
high in the study, organization should constantly review it to sustain the
benefits deliverable from its existence, that organizational resources need
to be invested in franchising activities through licensing, direct investment
and joint ventures in other to achieve increased sales volume of their
products.