ABSTRACT /
this study is centered on the area of promotional decision making for the
marketing of goods in foreign affiliated firms in Nigeria. It specifically seeks to
identify the role the Nigerian personnel vis-a-vis foreign personnel play in
promotional decision making in foreign affiliated firms; evaluate the level of
satisfaction of the Nigerian personnel with the decision making arrangement;
examine the relationship existing between the various types of affiliation and
decision making arrangements; and fi17ally, determine the dependence or
otherwise, of the locus of promotional decision making on the equity sharing
between Nigerians and foreigners In foreign affiliated firms.
The population of emphasis consists of-firms with foreign affiliations operating in
Nigeria. Sampling was conducted only in Rivers State. Respondents from thirty-six
firms were interviewed out of a sampled size of 60 firms randomly selected.
The respondents were in the middle and top management cadre of the sampled
firms.
The study makes use of survey method of data collection. In this vein,
questionnaires were administered mostly through personal interviews with
respondents. The data were analyzed through collation, sorting, grouping,
charting, and tabulation. The statistical Z-test for proportion and chi-square test
were employed to examine the statistical significance of the relations studied.
The study reveals that Nigerian personnel play a significant role in promotional
decision making in foreign affiliated firms, that Nigerian personnel make at least
60% of promotional decisions in foreign affiliated firms; and that Nigerian
personnel are very satisfied with the decision making set-up. It was also
